National Geographic: Alaska State Troopers Season Premiere

Sometimes the perfect song can truly make a campaign. This is one of those instances. Crave Media called Barrie Creative to collaborate on a season launch campaign for Nat Geo's popular show, Alaska State Troopers. We pitched this old Johnny Horton rockabilly/country song, "North to Alaska", and the network was sold. We scoured the show footage as well as beautifully shot promo footage from a previous season to create the full gamut of lengths and versions to promote the season premiere. This is the extended version, which was seeded via social media.