The decision to promote Travel Channel’s Food Wars with a big on-air and off-air campaign came very last minute, necessitating quick concepting, writing, shooting and post production. The one day shoot in Brooklyn was highly ambitious, with three separate creatives and locations. Jen got a couple hours of sleep after the shoot wrapped, traveled back to DC on a train in the morning, went into edit immediately and even worked through a blizzard that shut down the city in order to get all the spots on the air in time. This was truly a team effort with lots of partners on board to make it happen.